Strategy, Execution, Analysis | 24 Years | High-Growth DTC | Beauty Vertical Specialist
CRM & lifecycle marketing leader for Beauty DTC & membership/subscription businesses, specializing in marketing automation, LTV, retention, loyalty, & churn reduction across email, SMS, push, & onsite. Proven track record orchestrating complex lifecycle programs that deliver measurable engagement & revenue impact, based on strategic vision, a deep customer insight, & executional excellence. Extensive experience managing technical roadmaps, tooling, & multi-channel ESP/SMS/Push implementations, migrations, & integrations across platforms, including Iterable, Braze, Responsys, Klaviyo, & more. Deep expertise bridging data & marketing to drive sophisticated, personalized customer journeys across email, SMS, push notifications, & in-browser messaging. Compliancy advocate with deep understanding of deliverability, GDPR, CAN-SPAM. Thought leader: conference speaker, Wired.com feature, marketing blog contributor. Activator leadership style builds team cohesion & a shared passion for growth. Click here for client list.